Elle & Co is a part of Frirum A/S, which is owned by Lene Johansen.
Elle & Co is a physical retail shop, which opened in 2003. The first many years the shop sold women's wear from other brands, but in 2012 I started to design and produce my own women's fashion brand since I wanted to create a classical and timeless fashion brand for women of all ages. Today the fashion brand Elle & Co is being sold in various women's fashion stores in Denmark, among other fashion brands in our own physical shop Elle & Co in Odense and on the webshop www.elleogco.dk which only sells our own fashion brand Elle & Co.
After having worked in my fashion shop for many years I have gained a lot of experience with what women often appreciate as regards to clothes and design.